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Peach‑O‑Rama

It’s Peach-O-Rama at Metropolitan Market

How often does a certain taste take us happily hurtling towards nostalgia? It could be a special holiday recipe, or a dish grandma made just right. For our founder, Terry, it was those sweet Eastern Washington peaches, the ones so sweet and juicy that they would drip down your chin when bitten into. But this was the tricky part; it was a peach that didn’t seem to exist in stores. His mission was ambitious, but clear: recreating the peach-filled flavor of his childhood memories, and figuring out how to share it with others.

Get the Whole Story

Find your new favorite thing at one of our upcoming events and tastings.

Find your new favorite thing at one of our upcoming events.

What Makes our
Peaches Better?

Our peaches are ripe and ready to eat when you buy them. Our experts check daily to make sure we offer only the ripest peaches, bursting with sweetness. The higher the brix score, the more flavorful, aromatic, and sweet the peach.

Find Out More

Try the sweetest peaches at Metropolitan Marketing during Peach-O-Rama
Learn more about the farmers who bring us the sweetest peaches during Peach-O-Rama at Metropolitan Market

Meet the Growers

We knew that the perfect peach existed, so we headed to the farm. Our search landed us at Frog Hollow Farm in Brentwood, California, and right in our own backyard, at Pence Orchard in the Yakima Valley.

Explore the Farms

Try the Varieties

The Diamond Princess, the Elegant Lady, the Regina, we carry all of these peach varieties and more, each one with its own personality.

Meet the Peaches

Find many peach varieties during Peach-O-Rama at Metropolitan Market

peachy keen recipes

Our peaches add wonderful flavor to desserts and savory dishes. Take a look at some of our favorite recipes.

peaches and more

summer delivered

The produce section isn’t the only place you’ll find the tastiest peach of the summer—expect to taste those magical peaches in all sorts of goodies throughout our stores.

Enjoy fresh, local peaches with the Peach and Blackberry Bakewell Tart recipe from Metropolitan Market

Peach and Blackberry Bakewell Tart

Enjoy fresh, local peaches with the Peach and Prosciutto Grilled Cheese recipe from Metropolitan Market

Peach and Prosciutto Grilled Cheese

Enjoy fresh, local peaches with the Whidbey Pies Peach Pie recipe from Metropolitan Market

Whidbey Pies Peach Pie

the sweetest story

THE FLAVOR FROM MY CHILDHOOD

“My family lived in Yakima when I was young, and we picked peaches for eating, jam, and canning. Mom made pies and we ate peaches for dessert often. They were as good as you could get,” says Terry Halverson, founder and chairman of Metropolitan Market. “There was nothing like making a mess eating the fully loaded, juicy, aromatic peaches.” How often does a certain smell or taste take us happily hurtling towards nostalgia? It could be a special holiday recipe, or a dish grandma made just right. For Halverson, it was those sweet Eastern Washington peaches, the ones so sweet and juicy that they would drip down your chin when bitten into. But this was the tricky part; it was a peach that didn’t seem to exist in stores. His mission was ambitious, but clear: recreating the peach-filled flavor of his childhood memories, and figuring out how to share it with others.

FINDING THE FARMERS

This started the quest for the perfect peach. Halverson partnered up with one of Metropolitan Market’s food consultants Jon Rowley, and the two of them set out to find the fruit. Season after season, orchard after orchard, the pair tasted hundreds of peaches across different states. Over time, two clear partners emerged: Pence Orchards in Yakima, Washington and Frog Hollow Farms in Brentwood, California, and the collaboration began.

THE CHALLENGE

Why was it so hard to find this ultimate peach back home? Because it is such a fragile fruit, most peaches are picked before they are ripe and while they are still firm, decreasing the chances of the softer fruit bruising during shipping. Let’s be honest – nobody likes bruised peaches, but picking the peaches early doesn’t allow time for the fruit to develop its peak sugar content; the longer the peach is on the branch, the sweeter it gets. Halverson, Rowley, and the farmers had to brainstorm ways to leave the peaches on the branch longer, but without ruining the super delicate fruit in the shipping process. Well, after much brainstorming, they figured out a way to do it. By solving challenges around handling and transporting them, a peach so sweet, juicy, and full of well-balanced flavor became available in stores. The proof was in the brix! With a device called a refractometer, sugar content, or brix, was measurable. While most peaches available scored a brix level of anywhere from 8-10, these peaches were reading around 13 and above.

STARTING THE PEACH‑O‑RAMA TRADITION

It was time to celebrate. Halverson introduced these peaches to the stores, and the tradition of Peach‑O‑Rama was born. Each July we bring in these ripe, ready-to-eat peaches, and Halverson’s childhood memory quickly turned into a widely anticipated summertime community tradition. Peach‑O‑Rama is more than twenty years old now, and people come in from all over to try these peaches. All peaches are inspected daily, checking ripeness, brix levels, and overall quality to ensure it meets nothing less than our standards. It’s a celebration felt not only in the Produce Departments, but also in our Bakeries, our Prepared Foods, and throughout the rest of the stores. We invite you to celebrate with us, and to taste summer’s best peaches.

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